Yves Saint Laurent (YSL) has consistently captivated the beauty world with its luxurious products and innovative marketing strategies. However, few releases have generated the same level of hype, controversy, and lasting impact as the YSL Étoile (星辰) limited-edition lipstick collection. This article delves into the phenomenon surrounding the YSL Étoile lipsticks, exploring their initial release, the subsequent backlash, the lasting effects on YSL's marketing, and the enduring fascination with this particular line. We will also examine the specific shades within the collection, the pricing, and how to differentiate authentic products from counterfeits.
The YSL Étoile collection, launched in October 2016, wasn't just about lipstick. While the six iconic Rouge Pur Couture lipsticks in limited-edition star-embossed packaging formed the core of the release (October 28th, to be precise), the real attention-grabber was the multi-product palette. This highly coveted palette combined a highlighter, a four-shade eyeshadow palette, and two coordinating lipstick shades, offering a complete makeup look in one luxurious package. This clever bundling of products amplified the desirability of the entire collection, creating a sense of exclusivity and scarcity that fueled the initial frenzy.
The six lipstick shades within the Rouge Pur Couture range tapped into YSL's established color palette, featuring classic and popular shades: No. 1, a bold, classic red; No. 13, a vibrant, bright orange; No. 9, a romantic rose; No. 19, a deep fuchsia; No. 52, a universally flattering nude-pink (the exact shade number of the fifth lipstick is missing from the provided information); and one additional shade, the precise number of which is not specified in the source material. This range of shades catered to a broad spectrum of preferences, further contributing to the collection's appeal. The star-shaped embossment on the lipstick bullets, mirroring the celestial theme, added a touch of glamour and luxury that resonated deeply with consumers.
The YSL Étoile collection quickly became a social media sensation. Images of the shimmering gold packaging and the exquisitely embossed lipsticks flooded Instagram, Facebook, and other platforms. The hashtag #YSLEtoile became synonymous with luxury and aspirational beauty. The phrase, “I woke up and it was all YSL,” became a common meme, reflecting the overwhelming presence of the collection in online conversations. This viral marketing success, largely organic, far surpassed any traditional advertising campaign YSL could have orchestrated. The scarcity of the product, fueled by limited production runs, further intensified the desire. This created a perfect storm of demand, making it incredibly difficult to obtain even one item from the collection.
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